DPR Regime Tour
Introduction
This project entailed creating promotional materials for DPR's 2022 "Regime" World Tour. The campaign includes three distinct layouts:
a bus shelter poster,
a square window sign, and
a large-format landscape highway billboard.
These deliverables were meticulously crafted to meet the demands of a genuine world tour campaign, which called for varied sizes and purposes for the three layouts.
The main goal of these deliverables is to let people know about DPR's upcoming show in their city and give them the necessary details based on how they happen to encounter this information.
I assigned each layout their own distinct purposes:
Considering my user experience-oriented mindset, I aimed for the deliverables to accomplish the following goals:
Bus Shelter Poster
Inform thoroughly +
Call-to-Action
Square Poster
Generally inform +
Call-to-Action
Billboard
Inform quickly
Be understandable & legible for the spectators who may be in a hurry yet interested in the event.
Prioritize the most essential information
Evoke a sense of authenticity and reliability
DPR Regime Tour
Introduction
This project entailed creating promotional materials for DPR's 2022 "Regime" World Tour. The campaign includes three distinct layouts:
a bus shelter poster,
a square window sign, and
a large-format landscape highway billboard.
These deliverables were meticulously crafted to meet the demands of a genuine world tour campaign, which called for varied sizes and purposes for the three layouts.
The main goal of these deliverables is to let people know about DPR's upcoming show in their city and give them the necessary details based on how they happen to encounter this information.
I assigned each layout their own distinct purposes:
Considering my user experience-oriented mindset, I aimed for the deliverables to accomplish the following goals:
Bus Shelter Poster
Inform thoroughly +
Call-to-Action
Square Poster
Generally inform +
Call-to-Action
Billboard
Inform quickly
Considering my user experience-oriented mindset, I aimed for the deliverables to accomplish the following goals:
DPR Regime Tour
Introduction
This project entailed creating promotional materials for DPR's 2022 "Regime" World Tour. The campaign includes three distinct layouts:
a bus shelter poster,
a square window sign, and
a large-format landscape highway billboard.
These deliverables were meticulously crafted to meet the demands of a genuine world tour campaign, which called for varied sizes and purposes for the three layouts.
The main goal of these deliverables is to let people know about DPR's upcoming show in their city and give them the necessary details based on how they happen to encounter this information.
I assigned each layout their own distinct purposes:
Considering my user experience-oriented mindset, I aimed for the deliverables to accomplish the following goals:
Bus Shelter Poster
Inform thoroughly +
Call-to-Action
Square Poster
Generally inform +
Call-to-Action
Billboard
Inform quickly
Be understandable & legible for the spectators who may be in a hurry yet interested in the event.
Prioritize the most essential information
Evoke a sense of authenticity and reliability
Considering my user experience-oriented mindset, I aimed for the deliverables to accomplish the following goals:
Be understandable & legible
for the spectators who may be in a hurry yet interested in the event.
Prioritize the most essential information,
aiming for posters that are useful and provide key details for recall.
Evoke a sense of authenticity and reliability,
because if they were part of a real campaign, they'd need to seem genuine.
It is said, “good design is honest”.
If I can create a good impression with these posters, it would be great to see them used and shared around the community.
This color palette was colorblind friendly. In case people wanted to print and distribute copies of this graphic in black and white, the information is still legible.
I opted for this color theme because it reminded me of Arizona’s scenic view of Sedona. The warm tones reflected the hot climate.
White space and hierarchy were used to achieve visual cohesiveness.
Considering my user experience-oriented mindset, I aimed for the deliverables to accomplish the following goals:
Be understandable & legible for the spectators who may be in a hurry yet interested in the event.
Prioritize the most essential information
Evoke a sense of authenticity and reliability
This color palette was colorblind friendly. In case people wanted to print and distribute copies of this graphic in black and white, the information is still legible.
I opted for this color theme because it reminded me of Arizona’s scenic view of Sedona. The warm tones reflected the hot climate.
White space and hierarchy were used to achieve visual cohesiveness.
Considering my user experience-oriented mindset, I aimed for the deliverables to accomplish the following goals:
Be understandable & legible
for the spectators who may be in a hurry yet interested in the event.
Prioritize the most essential information,
aiming for posters that are useful and provide key details for recall.
Evoke a sense of authenticity and reliability,
because if they were part of a real campaign, they'd need to seem genuine.
It is said, “good design is honest”.
If I can create a good impression with these posters, it would be great to see them used and shared around the community.
This color palette was colorblind friendly. In case people wanted to print and distribute copies of this graphic in black and white, the information is still legible.
I opted for this color theme because it reminded me of Arizona’s scenic view of Sedona. The warm tones reflected the hot climate.
White space and hierarchy were used to achieve visual cohesiveness.
Be understandable & legible for the spectators who may be in a hurry yet interested in the event.
Prioritize the most essential information
Evoke a sense of authenticity and reliability
By using concise text and bold visuals
Incorporating QR codes into the smaller layouts
Featuring potential sponsors
Color Palette
I used a simpler gradient palette to highlight essential text.
Potraits
Featured DPR Ian and DPR Live to attract and inform fans.
Typography
Typography varied to prioritize important info with bold, finer print.
Black and white text ensured legibility against the gradient background.
Be understandable & legible for the spectators who may be in a hurry yet interested in the event.
Prioritize the most essential information
Evoke a sense of authenticity and reliability
By using concise text and bold visuals
Incorporating QR codes into the smaller layouts
Featuring potential sponsors
Color Palette
I used a simpler gradient palette to highlight essential text.
Potraits
Featured DPR Ian and DPR Live to attract and inform fans.
Typography
Typography varied to prioritize important info with bold, finer print.
Black and white text ensured legibility against the gradient background.
Why execute this project like this?
Why certain elements?
By using concise text and bold visuals
Incorporating QR codes into the smaller layouts
Featuring potential sponsors
By using concise text and bold visuals
Incorporating QR codes into the smaller layouts
Featuring potential sponsors
My goal with these deliverables was to make them straightforward, practical, and attention-grabbing enough to be the go-to source for event information. I wanted people to be able to snap a picture of the posters and easily share them with friends or direct them to where the posters are posted to scan the QR code.
They could even just share the ticket link with their friends to help plan their concert day together.
Softwares used:
Adobe Illustrator (for smaller and simpler vector assets)
Adobe InDesign (for layout)
Adobe Photoshop (to enhance the portrait images)
Why execute this project like this?
Why certain elements?
My goal with these deliverables was to make them straightforward, practical, and attention-grabbing enough to be the go-to source for event information. I wanted people to be able to snap a picture of the posters and easily share them with friends or direct them to where the posters are posted to scan the QR code.
They could even just share the ticket link with their friends to help plan their concert day together.
Softwares used:
Adobe Illustrator (for smaller and simpler vector assets)
Adobe InDesign (for layout)
Adobe Photoshop (to enhance the portrait images)
Why certain elements?
Colors
The convention's visual identity uses consistent purple and green colors.
Torn paper & Tape
I replicated their social media and website motifs.
Typeface
I used the convention's typeface, Interstate, for consistency and legibility.
Colors
The convention's visual identity is characterized by the consistent use of purple and green throughout their social media accounts and the signage in the venue itself.
Torn paper & Tape
These motifs were prevalent across their social media platforms and website. It’d only be natural to adapt it into all media forms. I did my best replicating it into this brochure.
Typeface
I aimed to maintain consistency by utilizing the same typeface featured in the convention's visual identity. I ended up with using Interstate due to its legibility & how it offers a versatile range of styles.
Color Palette
Even though the official DPR Instagram account used rainbow gradients for the tour's visuals, I chose a simpler gradient palette. This ensured that the essential text information would stand out effectively.
Potraits
The portraits of DPR Ian and DPR Live were employed to clearly indicate the performers. As DPR is recognized as a collective of creative individuals, featuring prominent headshots of the two aimed to pique the attention of the target audience, particularly DPR fans.
Typography
Varying styles in typography helped achieve visual hierarchy; prioritizing the most important information in bold and gradually transitioning to finer print.
Text was also in black and white in an effort to make sure layouts were legible against the gradient background.
Why certain elements?
Colors
The convention's visual identity uses consistent purple and green colors.
Torn paper & Tape
I replicated their social media and website motifs.
Typeface
I used the convention's typeface, Interstate, for consistency and legibility.
Colors
The convention's visual identity is characterized by the consistent use of purple and green throughout their social media accounts and the signage in the venue itself.
Torn paper & Tape
These motifs were prevalent across their social media platforms and website. It’d only be natural to adapt it into all media forms. I did my best replicating it into this brochure.
Typeface
I aimed to maintain consistency by utilizing the same typeface featured in the convention's visual identity. I ended up with using Interstate due to its legibility & how it offers a versatile range of styles.
Color Palette
I used a simpler gradient palette to highlight essential text.
Potraits
Featured DPR Ian and DPR Live to attract and inform fans.
Typography
Typography varied to prioritize important info with bold, finer print.
Black and white text ensured legibility against the gradient background.
Why certain elements?
Colors
The convention's visual identity uses consistent purple and green colors.
Torn paper & Tape
I replicated their social media and website motifs.
Typeface
I used the convention's typeface, Interstate, for consistency and legibility.
Colors
The convention's visual identity is characterized by the consistent use of purple and green throughout their social media accounts and the signage in the venue itself.
Torn paper & Tape
These motifs were prevalent across their social media platforms and website. It’d only be natural to adapt it into all media forms. I did my best replicating it into this brochure.
Typeface
I aimed to maintain consistency by utilizing the same typeface featured in the convention's visual identity. I ended up with using Interstate due to its legibility & how it offers a versatile range of styles.
Color Palette
Even though the official DPR Instagram account used rainbow gradients for the tour's visuals, I chose a simpler gradient palette. This ensured that the essential text information would stand out effectively.
Potraits
The portraits of DPR Ian and DPR Live were employed to clearly indicate the performers. As DPR is recognized as a collective of creative individuals, featuring prominent headshots of the two aimed to pique the attention of the target audience, particularly DPR fans.
Typography
Varying styles in typography helped achieve visual hierarchy; prioritizing the most important information in bold and gradually transitioning to finer print.
Text was also in black and white in an effort to make sure layouts were legible against the gradient background.
Colors
The convention's visual identity uses consistent purple and green colors.
Torn paper & Tape
I replicated their social media and website motifs.
Typeface
I used the convention's typeface, Interstate, for consistency and legibility.
Why execute this project like this?
My goal with these deliverables was to make them straightforward, practical, and attention-grabbing enough to be the go-to source for event information. I wanted people to be able to snap a picture of the posters and easily share them with friends or direct them to where the posters are posted to scan the QR code.
They could even just share the ticket link with their friends to help plan their concert day together.
Softwares used:
Adobe Illustrator (for smaller and simpler vector assets)
Adobe InDesign (for layout)
Adobe Photoshop (to enhance the portrait images)
Why execute this project like this?
My goal with these deliverables was to make them straightforward, practical, and attention-grabbing enough to be the go-to source for event information. I wanted people to be able to snap a picture of the posters and easily share them with friends or direct them to where the posters are posted to scan the QR code.
They could even just share the ticket link with their friends to help plan their concert day together.
Softwares used:
Adobe Illustrator (for smaller and simpler vector assets)
Adobe InDesign (for layout)
Adobe Photoshop (to enhance the portrait images)